What is seo and Which types of Seo techniques?

seo techniques

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

There are Three Types Of Seo techniques mainly used the Black Hat, Grey Hat,white Hat Seo Techniques.

Black Hat Seo:- Black Hat SEO is an unethical (spam) seo, its breaks the search engine rules and policies. when webmasters looking to taking their business into new level they like to increase their page rank in search engines results. Black hat seo can increase the page rank rapidly, In black hat seo some of the techniques used like keyword stuffing, cloaking, invisible text, doorway page, spam page. Black hat seo tricks works for temporary. they rank well in search engines until search engines catch on the website. after that site can get banned by search engines for using unethical practices.

White Hat SEO: White Hat SEO is an ethical seo, search engines will recognize the techniques of white hat seo. it is a technique of increasing your page rank in organic search of search engines page results. white hat seo technique always obey the rules and policies of search engines. it involves the creation of original content  to drive traffic into the website. in white hat seo some of the techniques used like writting keyword rich content,keyword analysis, link buliding and building backlinks. this techniques helps to your site visitors and also for search engines spiders without putting your site into rick of getting blacklisted.

Gray Hat SEO :- Grey hat is midway between white and black hat seo techniques. grey hat seo is also an unethical seo. grey hat seo obey some of the rules of search engines and also follow some of the black hat seo techniques. it is the tricks using in order to get more traffic. its not completely viewed as search engine spam, yet you could be able to get away with grey hat as well as black hat. its is solution to avoid get banned from search engines.

 

 

Step By Step Guidelines to use Google Keyword Tool

SEO looks to optimize the content of a website in order to achieve the highest rankings in the result of a search engine. one of the most popu;ar ways to optimize a website for search engines is to target specific keyword so that when people search for them, your website shows up as the primary result. Google has realeased a web  tool that you can use to analyze keyword search trends so that you can decide which keywords are the best to target. Learing how to use Google’s keyword search tool can be difficult at first, but with a little patience you’ll be able to master it in no time.

google keyword

 

Instuction: 

  • Login to the Google Adwords tool. Click on the “Tool and Analysis” drop down menu which located at the top of the Adword screen and select the “Keyword Tool”.
  • Entered the specific keywords that you want to analyze into the text box labeled “Word or phrase”.
  • Enter The URL of the Website and have The keyword tool extract keywords from that website. you can use this option to search your competitor’s websites for keyword ideas and analysis.
  • choose the category from drop down list according to your website.
  • Select check box labeled “Only Show Ideas Closely Related To My Search Terms” if you want to see the result that contain original search terms you entered.
  • Click on “Advanced Options and Filters” to expand a menu that allows you to narrow down the keyword results. Select geographical areas and languages from the “Locations and Languages” menu to see search data for those demographics only. Select the desired type of device, e.g. “Desktop and Laptop Devices,” from the “Show Ideas and Statistics For” menu to see search data for those devices only.
  • Click “Search.” AdWords will display suggested search terms and phrases within the “Keyword Ideas” tab.
  • Look at the data appearing in the “Competition,” “Global Monthly Searches” and “Local Monthly Searches” columns alongside each keyword in the list of results. Competition gives an idea of how many other Google AdWords advertisers are bidding on a keyword. If choosing between two keywords to use in your campaign, choose the one for which the “Competition” column says “Low” or “Medium” as opposed to “High.”
  • Global Monthly Searches represents how often people all over the world searched for a given keyword while Local Monthly Searches represents searches in the locations, language, and devices that you specified. If choosing between two keywords, choose the one with the higher search volume.
  • The “Local Monthly Searches” column will show a dash if you specified multiple locations, a location that is not a country or if AdWords cannot provide data for a particular search combination.

Five Step Tips To Keyword Research

Attracting new visitors to your website begins with some words being typed into a search box.

Identifying the right search terms for your SEO efforts is the most important thing that you can do to ensure that you have success on the search engines. Without the right search terms, the rest of your SEO efforts will be doomed to fail. Doing keyword research will eliminate the risk of targeting search terms that either have no search volume or are so competitive that the search terms will be nearly impossible to get onto the first page of Google. Focusing on the right keywords is absolutely the glue that holds the entire SEO process together.

When doing keyword research, it’s not simply about getting visitors to your site, but about getting the right visitors to your site. The usefulness of this intelligence can’t be overstated. With keyword research you can predict market shifts and conditions, services that potential customers are looking for and content that web searchers are currently seeking.

This presents a huge opportunity to understand one’s audience with an extremely low investment in terms of money. This is one of the reasons that SEO offers such a high return on investment for the advertisers willing to do the work necessary to succeed in this marketing channel.

Here is a formula I recommend when doing keyword research:

Low Competition + High Search Volume + High Visitor Value = Reaching Searchers Successfully

With this in mind, let’s take a look at the 5-step process for conducting great keyword research.

Step 1 – Put together an initial list of search terms that you think your target audience would use to find your website. If you’re stuck for ideas, you can go to a competitor’s website and simply right-click on their website. Then view the source code and look for the Meta keywords that are listed. These are the keywords that your competitor’s have deemed to be their most important searches and could be a good list to use as your initial starting point in addition to the list you have put together on your own.

Step 2 – Take your initial list of search terms and plug them into the free Google Keyword tool: https://adwords.google.com/o/Keyword. Then once you’ve entered the target search terms, click on the search button to reveal a list of related terms and their corresponding monthly traffic volumes.

Step 3 – Export an excel file with the list of search terms that were displayed in the Google Keyword tool and do a data sort of keywords with the highest traffic and lowest competition. Once you have this list, you’ll want to do an Excel sort of keywords by the highest monthly traffic volumes. Then select five to ten keywords toward the top of the list that you think are most relevant to your website.

Step 4 – Once you have this initial list, you will want to check on the overall competitiveness of the search terms on your list. Google gives you a competition score in their tool, but be aware that this only reflects the paid search competition and isn’t relevant for SEO purposes. In this regard, you can find a free tool here: http://www.webseoanalytics.com/free/seo-tools/keyword-difficulty.php to check on the overall competitiveness of the keywords on your list. You will want to only target search terms that are categorized as low to medium in competition.

Step 5 – After you have your initial list of search terms, you will want to enter them into a rank tracking software so that you can keep track of your target search terms while at the same time understanding how your activities are impacting overall search rankings for the search terms you are targeting. Here is a free tool that can be used for these purposes: http://tools.seobook.com/firefox/rank-checker/.

Finding the right set of keywords to target with your search engine optimization efforts is the first and most important step in getting to that very important spot at the top of Google. So make sure to get it right and you will be well on your way to achieving success on the search engines.

 

Source : http://www.searchenginejournal.com/the-5-step-process-to-great-keyword-research/63414/

Tips To Recover Your Website From Google Penguin Penalty

A month after Penguin 2.0 was released, the dust is settling and most people are eager to know:  What exactly is Penguin 2.0 filtering?  How does Penguin 2.0 differ from Penguin 1.0?  What can I do to recover my site and to protect my site from getting hit in the future? Should I try to recover, or start over with a fresh domain?

First let me give you some context.  The first Penguin was a more lethal, shotgun link spam filter.  They had to send a message to the SEO community, so they pulled out their shotgun, fired, and took down thousands and thousands of sites.  If you got hit by Penguin 1.0, the aftermath was brutal, with rankings completely gone for most head terms, the long tail disappearing, and a loss of between 30% and 80% of organic traffic.  What Penguin 1.0 specifically targeted was link networks, paid links, high anchor density, and massive numbers of low quality links.  Some sites still have Penguin 1.0 penalites that haven’t been removed.

 

So what does Penguin 2.0 look for?

After analyzing hundreds of sites, the main commonality I’ve seen with  sites affected by Penguin 2.0 is that they have a high volume of Money keywords in Anchor text.  Sites that are safe have a high density of Brand anchor terms, and a high number of “Other” or “Noise” terms.  One obvious giveaway for most penalized sites is that, if you look at their backlink profile, you see heavy usage of money keywords and the entire profile looks very contrived.

 

Penguin looks for Ratios and Footprints

What was perplexing about Penguin 2.0 is that you could still find sites that have high Money anchor density, but didn’t get penalized.  Why did some sites get hit, while others didn’t?  I believe a fundamental aspect of Penguin 2.0’s mechanism is an evaluation of a site’s backlink profile as it COMPARES to competitors.

 

Each keyword niche should trigger a different type of backlink profile based on the topic and niche.  So the backlink ratio has to be comparable to others in the same competitive space.

My hypothesis is that Google uses it’s normal ranking algorithm to come up with a set of sites that should rank for a keyword.  Then it runs this set through the Penguin 2.0 filter to determine averages and ratios.  Finally, sites with too many red flags, were the ratios are obviously unnatural, get flagged by the algorithm and penalized.  Then the positions are adjusted based on the new penalty.

So what ratios does Google look for?

Some of the known ratios that Google looks for are:

  1. Unique C class links to domain
  2. Link Velocity Trends
  3. Number of Keywords Ranking
  4. Number of Links from N/A or PR0 domains
  5. .EDU/.Gov links
  6. SiteWide Link Ratio
  7. Deep Link Ratio
  8. Pagerank of Backlinks
  9. Indexped Pages
  10. TitleRank
  11. Traffic to the Domain
  12. Clickthrough Ratio
  13. Social Votes
  14. Percentage of Follow/No Follow Links
  15. Link Position in the Source Code
  16. Link Type (text, image, script)
  17. Anchor density

By comparing a site to the averages of the backlink profile of top  competing sites, the algorithmic filter can easily detect unnatural ratios.

It is my belief that having a couple of unnatural ratios doesn’t lead to negative consequences.  Having TOO MANY red flags, or ratios that fall too far outside of the averages of competing sites, will trigger the Penguin Penalty.

Even if your site has significantly better ratios than your competitors, this can be seen as a sign of manipulation of the search results, which is what Google is openly declaring war against.

 

What Google wants is for people to focus on producing great sites, with amazing, shareable content, instead of link building and SEO tactics.  By penalizing harshly for footprints and unnatural ratios, they are pushing people to be cautious of their backlink profiles and avoid spammy backlink building tactics.

So what can you do to protect your site from Future Penguin Penalties?

Your SEO processes have to change.  Just as we do keyword research, on-page seo, and link building as part of a cohesive online marketing strategy, link audits now also have to be a part of the process.

LinkDetox is a fantastic tool to expedite and facilitate the process.  I use LinkResearchTools to help me with all link analysis and backlink profile audits.  With LRT I can look at all of the ratios of sites, and determine where there are danger zones.

Link audits should include an evaluation of all of your current backlinks and an analysis of all of those backlinks.  Look for the following elements:

  1. Is the page indexed in Google
  2. Does the page have any external links
  3. Does the page have more than 10 backlinks from 1 C class
  4. Does the page rank in Google for it’s exact match title
  5. Does the page have any rankings in SEMrush
  6. Is the theme listed as suspicious
  7. Do other domains share the same registration information
  8. Is the link velocity trend above 150%
  9. Does the page have sitewide footer links
  10. Does the page have PageRank
  11. Does it have link directory links
  12. Does it have article directory links
  13. does it have massive number of outgoing links
  14. What is the Page Authority of the page, and the Domain authority of the root domain

By checking your backlinks against these metrics, you can then determine what links are toxic and which ones are healthy.

You also want to take a look at the site and make an assessment based on value.  Is it obvious that the site is an expired domain that was purchased for the sole purpose of linking?  Is there any social engagement?  Does the site have a free, basic template, or is it obvious that the site is owned by someone how is devoted to producing content and maintaining it?  These elements can help you make a decision.  If the site is low quality and looks like it might have potential to suffer from a future penalty, mark it as suspicious or toxic.

Request the Toxic links to be removed

Create an outreach campaign to attempt to have some of the links removed.  Document your efforts, including when you sent out emails, to what email address, and what, if any, response you received.

I recommend sending out at least 3 emails over the course of a month to give yourself plenty of time and documentation.

Upload a Link Disavow File

Disavow the toxic links in your Google Webmaster Tools account, and wait 2-4 weeks to see how your site reacts.

Submit a reconsideration request

Although penguin penalties are algorithmic, not manual, I suggest submitting a reconsideration request documenting your efforts to clean up your backlink profile.

Google is publicly stating that they are trying to be more transparent and communicative to webmasters, so it’s possible that you will hear back with further news about this site from the reconsideration request.

Build Positive Signals to Balance your Backlink Profile

As you clean up your backlinks, it’s possible that you have eliminated many of the signals that were helping you rank in the first place.

To have hopes of seeing your site rank again in the serps, you have to build positive, high quality signals.

Social Media Signals

As we all know, Google is pushing their Google Plus platform, as it gives them a massive social analytics platform.  Building a strong, viable social media marketing campaign, particularly focused on Google Plus, will help create positive social and engagement signals.

High Quality Links

Links continue to be a fundamental aspect of the ranking algorithm, so you have to continue to build high quality links.

So what kind of links are still safe?

  1. Guest Blog links
  2. Infographic Links
  3. Links from Competitors
  4. Giveaway Links
  5. Broken Links

Be mindful of your ratios!

I believe that the key to link building, at this point, is balance and moderation.  Too much of a good thing can become a very bad thing.  If you go out and focus only on guest blog links you might end up in the penalty box just as much as the guy who went out and bought 2000 links from a network.

Focus on VARIETY and MODERATION!  Create a 6 month link building plan, where every month you focus on building different kinds of links.  This variation has protected our client’s sites from Penguin penalties.

Most importantly, we are very cautious of our money vs brand ratios, as well as the anchor text distribution. It may seem an oxymoron, but we work hard at making the profile seem less contrived.

Content Marketing

Keep creating, and socially sharing, excellent content.  As the web becomes inundated with short, fluffy articles, make sure your articles really shine.  I try to make sure all articles are at least 750 words, with pinnable images, and offering genuine value.  These articles become link bait, which generate opportunities for natural links.

Our goal for client sites is to publish at least one high quality article per week on their site, which is a great complement for our link building efforts.  Simultaneously, it increases the content update ratio and gives the site more long tail keywords to target.

What if I’m already penalized? Should I still follow these steps? Or should I start over with a new domain?

I still recommend the same process mentioned above:

  1. Evaluate links
  2. Link Removal
  3. Normalize Backlink Ratios
  4. Link Disavow
  5. Reconsideration
  6. Build Positive Signals

Following these steps has helped to recover sites hit by Penguin 1.0.  It’s too early in the game with Penguin 2.0 as we typically spend 1 month in the link removal process.   The problem with trying to recover a penalized site is that you are not guaranteed an outcome.  We follow the same steps for all our clients, but some recover, some don’t, and there’s no way to predict which way a site will go.

Due to this uncertainty, we sometimes recommend sites that are not heavily branded to start fresh or promote two domains simultaneously.  The reason is that a penguin penalty introduces an element of uncertainty that may result in a waste of resources if the site doesn’t recover.  Starting fresh with a new site does guarantee a certain outcome. I know that every domain that I promote and follow my SEO Strategy Blueprint will inevitably rank if the right amount of resources are allocated to it based on the competition level.  There’s no element of doubt, it’s only a matter of time.

Every business will have a different situation, so choosing an approach has to be based on the specific needs of that business.

Go forth and Normalize!

As I mentioned above, backlink audits and link profile protection now have to be a fundamental element of your SEO strategy.  Negative SEO DOES work.  I’ve spent many a sleepless night cleaning up profiles of penalized sites courtesy of competitors.  Even if you are doing everything correctly, you could still suffer from a penalty because one of your competitors goes to fiverr and sends you 10,000 wiki do follow not indexed home page links with money anchor text for $5.  If you are tracking your backlink profile at least monthly if not more often, you’ll be the first to know something’s wrong, and can disavow the links before they  result in penalties.

If you’re not sure how to proceed, don’t hesitate to reach out!  I offer Free Basic Backlink Audits that can get you started on the path to safety and recovery.

 

Source: http://www.searchenginejournal.com/how-to-protect-your-site-and-recover-from-a-google-penguin-penalty/65292/

 

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